car customizing defies stereotypes!

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Jan 23, 2007
  #1  
ConsumerReports.org - Car customizing defies stereotypes - Consumer Reports 10/06

I'm in the process of writing a paper for my philosophy 153 class about this article. We're basically supposed to find any sort of published information from this quarter and apply real word data to lessons learned in the course, and I'm writing about how this is a misinterpretation of data.

really I just thought some parts of it were humorous. I would never consider some of these things "personalizing."

oh yeah, and any help you could give for my paper would be great. i've already got a few things, for example how their survey only consisted of 855 people, when I live in a city where over 200,000 people drive cars.
Jan 24, 2007
  #2  
Pfff. They could say picking a certain color, and even a certian car, is personalizing. I don't think there are stereotypes about people who put floor mats in their car. Their headline is misleading. Most of these people wouldn't have to "personalize" if the vehicle came with everything it should already have, like a bedliner and the floormats.
Jan 24, 2007
  #3  
That is not a misinterpretation of data, it is the result of a survey where people were asked if they purchased additional accessories for their vehicles.

How many ricers are running around Columbus with fart tips and park benches on their cars, but no REAL performance mods? A TON. It was a survey to find out what people are buying. Not as reliable as a Gallup Poll, which polls around 4000 people throughout the United States to find out what THREE HUNDRED MILLION people are thinking, but I am sure it is pretty accurate.
Jan 25, 2007
  #4  
just going by numbers though, it is a terrible sample amount. it's just not enough. they surveyed 855 adults. I live in a city with 750,000 inhabitants. even if you divide 855 among all 52 states, that's roughly 16 people per state.

and what about 16 and 17 year olds? they also drive and own cars, and like they mentioned in the article, "personalization" is much more prevelant in the younger crowd.

yeah, you're right, it's not a misinterpretation of data really.
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