Honda Marketing is horrible.
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Honda Marketing is horrible.
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
Case in point is the Civic Si. I've only seen one on the road (and I live in Oakland, CA) so far, and man I am not impressed by the car, nor would I ever want to spend more than 15k for such a ...slow car. Given a choice I'd rather buy a SVT Focus ...(gasp I didn't say that did I)! Never mind that I don't like the Focus or American cars in general, its faster, comes with better wheels, and all around just a better deal.
Every "type R" or "Si" is slower here than in Japan. 160 HP is not a lot. Especially from looking at the past market for sports cars in America (muscle cars in 70's, big block v8's, etc.), 160-180 HP is very weak. Nevermind that civics are lighter, or that they dish out more HP per liter, its still only 160 HP. From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. A Camaro Z28 for 23k doing 300 HP... that's pretty marketable, regardless of whether or not you think that it handles like a mule and is heavy.
In Japan, their marketing is a little more sound. The Civic line excluding type R, which includes Civic Ferio and the Almas, hybrid are marketed toward people who just want a daily driver car. Hence the Civic type R has its own marketing niche as being the cheap, but quick car.
However, in the US the situation is a bit different, especially with the presence of the Civic coupe, which is not sold in Japan. Since the coupe has had a history of a following for racing/modification, people buy the coupe for its sportiness, not just because its a good daily driver. This dents into the marketing niche for the Si, especially since the SI is not that much faster than the Civic line and is much less impressive than the Civic type R in Japan.
Honda realized this problem of the marketing niche with the 2k1 Civic coupe, and made it considerably less modification friendly, with the returnless fuel system and the struts up front. But then they screwed up by making the coupe look sporty, compliments of the US designers. The looks and the innards don't match, hence you get a mish-mash of consumers, some who buy it cus' its a good drive, others with the hope/anticipation that they can modify it to go fast. Those who wish to modify their civics might have been potential buyers of the Si, but buy the civic instead because of its sporty aesthetic appeal.
Honda screwed up big time with marketing. The niche for the coupes mixes in with the Si since Si's aren't much faster, and then the niche for Si's mix in with the niche for the RSX, because both are marketed as sports cars. Especially since the performance of the low end RSX is similar to the Si. The cars end up competing against each other.
They need to get their act together. They should market the RSX as more upscale, to be consistent with the car label being an Acura. Get rid of the low-end 160 hp RSX so it doesn't compete against the Si, have the type S be the lowest trim and then release the type R for the RSX. The way Honda has it now, all the models are competing against each other, and not enough differentiation exists with respect to performance. A bad move by Honda.
Case in point is the Civic Si. I've only seen one on the road (and I live in Oakland, CA) so far, and man I am not impressed by the car, nor would I ever want to spend more than 15k for such a ...slow car. Given a choice I'd rather buy a SVT Focus ...(gasp I didn't say that did I)! Never mind that I don't like the Focus or American cars in general, its faster, comes with better wheels, and all around just a better deal.
Every "type R" or "Si" is slower here than in Japan. 160 HP is not a lot. Especially from looking at the past market for sports cars in America (muscle cars in 70's, big block v8's, etc.), 160-180 HP is very weak. Nevermind that civics are lighter, or that they dish out more HP per liter, its still only 160 HP. From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. A Camaro Z28 for 23k doing 300 HP... that's pretty marketable, regardless of whether or not you think that it handles like a mule and is heavy.
In Japan, their marketing is a little more sound. The Civic line excluding type R, which includes Civic Ferio and the Almas, hybrid are marketed toward people who just want a daily driver car. Hence the Civic type R has its own marketing niche as being the cheap, but quick car.
However, in the US the situation is a bit different, especially with the presence of the Civic coupe, which is not sold in Japan. Since the coupe has had a history of a following for racing/modification, people buy the coupe for its sportiness, not just because its a good daily driver. This dents into the marketing niche for the Si, especially since the SI is not that much faster than the Civic line and is much less impressive than the Civic type R in Japan.
Honda realized this problem of the marketing niche with the 2k1 Civic coupe, and made it considerably less modification friendly, with the returnless fuel system and the struts up front. But then they screwed up by making the coupe look sporty, compliments of the US designers. The looks and the innards don't match, hence you get a mish-mash of consumers, some who buy it cus' its a good drive, others with the hope/anticipation that they can modify it to go fast. Those who wish to modify their civics might have been potential buyers of the Si, but buy the civic instead because of its sporty aesthetic appeal.
Honda screwed up big time with marketing. The niche for the coupes mixes in with the Si since Si's aren't much faster, and then the niche for Si's mix in with the niche for the RSX, because both are marketed as sports cars. Especially since the performance of the low end RSX is similar to the Si. The cars end up competing against each other.
They need to get their act together. They should market the RSX as more upscale, to be consistent with the car label being an Acura. Get rid of the low-end 160 hp RSX so it doesn't compete against the Si, have the type S be the lowest trim and then release the type R for the RSX. The way Honda has it now, all the models are competing against each other, and not enough differentiation exists with respect to performance. A bad move by Honda.
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[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
Case in point is the Civic Si. I've only seen one on the road (and I live in Oakland, CA) so far, and man I am not impressed by the car, nor would I ever want to spend more than 15k for such a ...slow car. Given a choice I'd rather buy a SVT Focus ...(gasp I didn't say that did I)! Never mind that I don't like the Focus or American cars in general, its faster, comes with better wheels, and all around just a better deal.
Every "type R" or "Si" is slower here than in Japan. 160 HP is not a lot. Especially from looking at the past market for sports cars in America (muscle cars in 70's, big block v8's, etc.), 160-180 HP is very weak. Nevermind that civics are lighter, or that they dish out more HP per liter, its still only 160 HP. From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. A Camaro Z28 for 23k doing 300 HP... that's pretty marketable, regardless of whether or not you think that it handles like a mule and is heavy.
In Japan, their marketing is a little more sound. The Civic line excluding type R, which includes Civic Ferio and the Almas, hybrid are marketed toward people who just want a daily driver car. Hence the Civic type R has its own marketing niche as being the cheap, but quick car.
However, in the US the situation is a bit different, especially with the presence of the Civic coupe, which is not sold in Japan. Since the coupe has had a history of a following for racing/modification, people buy the coupe for its sportiness, not just because its a good daily driver. This dents into the marketing niche for the Si, especially since the SI is not that much faster than the Civic line and is much less impressive than the Civic type R in Japan.
Honda realized this problem of the marketing niche with the 2k1 Civic coupe, and made it considerably less modification friendly, with the returnless fuel system and the struts up front. But then they screwed up by making the coupe look sporty, compliments of the US designers. The looks and the innards don't match, hence you get a mish-mash of consumers, some who buy it cus' its a good drive, others with the hope/anticipation that they can modify it to go fast. Those who wish to modify their civics might have been potential buyers of the Si, but buy the civic instead because of its sporty aesthetic appeal.
Honda screwed up big time with marketing. The niche for the coupes mixes in with the Si since Si's aren't much faster, and then the niche for Si's mix in with the niche for the RSX, because both are marketed as sports cars. Especially since the performance of the low end RSX is similar to the Si. The cars end up competing against each other.
They need to get their act together. They should market the RSX as more upscale, to be consistent with the car label being an Acura. Get rid of the low-end 160 hp RSX so it doesn't compete against the Si, have the type S be the lowest trim and then release the type R for the RSX. The way Honda has it now, all the models are competing against each other, and not enough differentiation exists with respect to performance. A bad move by Honda.[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
Case in point is the Civic Si. I've only seen one on the road (and I live in Oakland, CA) so far, and man I am not impressed by the car, nor would I ever want to spend more than 15k for such a ...slow car. Given a choice I'd rather buy a SVT Focus ...(gasp I didn't say that did I)! Never mind that I don't like the Focus or American cars in general, its faster, comes with better wheels, and all around just a better deal.
Every "type R" or "Si" is slower here than in Japan. 160 HP is not a lot. Especially from looking at the past market for sports cars in America (muscle cars in 70's, big block v8's, etc.), 160-180 HP is very weak. Nevermind that civics are lighter, or that they dish out more HP per liter, its still only 160 HP. From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. A Camaro Z28 for 23k doing 300 HP... that's pretty marketable, regardless of whether or not you think that it handles like a mule and is heavy.
In Japan, their marketing is a little more sound. The Civic line excluding type R, which includes Civic Ferio and the Almas, hybrid are marketed toward people who just want a daily driver car. Hence the Civic type R has its own marketing niche as being the cheap, but quick car.
However, in the US the situation is a bit different, especially with the presence of the Civic coupe, which is not sold in Japan. Since the coupe has had a history of a following for racing/modification, people buy the coupe for its sportiness, not just because its a good daily driver. This dents into the marketing niche for the Si, especially since the SI is not that much faster than the Civic line and is much less impressive than the Civic type R in Japan.
Honda realized this problem of the marketing niche with the 2k1 Civic coupe, and made it considerably less modification friendly, with the returnless fuel system and the struts up front. But then they screwed up by making the coupe look sporty, compliments of the US designers. The looks and the innards don't match, hence you get a mish-mash of consumers, some who buy it cus' its a good drive, others with the hope/anticipation that they can modify it to go fast. Those who wish to modify their civics might have been potential buyers of the Si, but buy the civic instead because of its sporty aesthetic appeal.
Honda screwed up big time with marketing. The niche for the coupes mixes in with the Si since Si's aren't much faster, and then the niche for Si's mix in with the niche for the RSX, because both are marketed as sports cars. Especially since the performance of the low end RSX is similar to the Si. The cars end up competing against each other.
They need to get their act together. They should market the RSX as more upscale, to be consistent with the car label being an Acura. Get rid of the low-end 160 hp RSX so it doesn't compete against the Si, have the type S be the lowest trim and then release the type R for the RSX. The way Honda has it now, all the models are competing against each other, and not enough differentiation exists with respect to performance. A bad move by Honda.[hr]
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[hr]Originally posted by: bhaz413
why dont you go work for honda, shut up and maybe fix somthing.....oh wait that wont happen.[hr]
[hr]Originally posted by: bhaz413
Quote
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
Case in point is the Civic Si. I've only seen one on the road (and I live in Oakland, CA) so far, and man I am not impressed by the car, nor would I ever want to spend more than 15k for such a ...slow car. Given a choice I'd rather buy a SVT Focus ...(gasp I didn't say that did I)! Never mind that I don't like the Focus or American cars in general, its faster, comes with better wheels, and all around just a better deal.
Every "type R" or "Si" is slower here than in Japan. 160 HP is not a lot. Especially from looking at the past market for sports cars in America (muscle cars in 70's, big block v8's, etc.), 160-180 HP is very weak. Nevermind that civics are lighter, or that they dish out more HP per liter, its still only 160 HP. From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. A Camaro Z28 for 23k doing 300 HP... that's pretty marketable, regardless of whether or not you think that it handles like a mule and is heavy.
In Japan, their marketing is a little more sound. The Civic line excluding type R, which includes Civic Ferio and the Almas, hybrid are marketed toward people who just want a daily driver car. Hence the Civic type R has its own marketing niche as being the cheap, but quick car.
However, in the US the situation is a bit different, especially with the presence of the Civic coupe, which is not sold in Japan. Since the coupe has had a history of a following for racing/modification, people buy the coupe for its sportiness, not just because its a good daily driver. This dents into the marketing niche for the Si, especially since the SI is not that much faster than the Civic line and is much less impressive than the Civic type R in Japan.
Honda realized this problem of the marketing niche with the 2k1 Civic coupe, and made it considerably less modification friendly, with the returnless fuel system and the struts up front. But then they screwed up by making the coupe look sporty, compliments of the US designers. The looks and the innards don't match, hence you get a mish-mash of consumers, some who buy it cus' its a good drive, others with the hope/anticipation that they can modify it to go fast. Those who wish to modify their civics might have been potential buyers of the Si, but buy the civic instead because of its sporty aesthetic appeal.
Honda screwed up big time with marketing. The niche for the coupes mixes in with the Si since Si's aren't much faster, and then the niche for Si's mix in with the niche for the RSX, because both are marketed as sports cars. Especially since the performance of the low end RSX is similar to the Si. The cars end up competing against each other.
They need to get their act together. They should market the RSX as more upscale, to be consistent with the car label being an Acura. Get rid of the low-end 160 hp RSX so it doesn't compete against the Si, have the type S be the lowest trim and then release the type R for the RSX. The way Honda has it now, all the models are competing against each other, and not enough differentiation exists with respect to performance. A bad move by Honda.[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
Case in point is the Civic Si. I've only seen one on the road (and I live in Oakland, CA) so far, and man I am not impressed by the car, nor would I ever want to spend more than 15k for such a ...slow car. Given a choice I'd rather buy a SVT Focus ...(gasp I didn't say that did I)! Never mind that I don't like the Focus or American cars in general, its faster, comes with better wheels, and all around just a better deal.
Every "type R" or "Si" is slower here than in Japan. 160 HP is not a lot. Especially from looking at the past market for sports cars in America (muscle cars in 70's, big block v8's, etc.), 160-180 HP is very weak. Nevermind that civics are lighter, or that they dish out more HP per liter, its still only 160 HP. From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. A Camaro Z28 for 23k doing 300 HP... that's pretty marketable, regardless of whether or not you think that it handles like a mule and is heavy.
In Japan, their marketing is a little more sound. The Civic line excluding type R, which includes Civic Ferio and the Almas, hybrid are marketed toward people who just want a daily driver car. Hence the Civic type R has its own marketing niche as being the cheap, but quick car.
However, in the US the situation is a bit different, especially with the presence of the Civic coupe, which is not sold in Japan. Since the coupe has had a history of a following for racing/modification, people buy the coupe for its sportiness, not just because its a good daily driver. This dents into the marketing niche for the Si, especially since the SI is not that much faster than the Civic line and is much less impressive than the Civic type R in Japan.
Honda realized this problem of the marketing niche with the 2k1 Civic coupe, and made it considerably less modification friendly, with the returnless fuel system and the struts up front. But then they screwed up by making the coupe look sporty, compliments of the US designers. The looks and the innards don't match, hence you get a mish-mash of consumers, some who buy it cus' its a good drive, others with the hope/anticipation that they can modify it to go fast. Those who wish to modify their civics might have been potential buyers of the Si, but buy the civic instead because of its sporty aesthetic appeal.
Honda screwed up big time with marketing. The niche for the coupes mixes in with the Si since Si's aren't much faster, and then the niche for Si's mix in with the niche for the RSX, because both are marketed as sports cars. Especially since the performance of the low end RSX is similar to the Si. The cars end up competing against each other.
They need to get their act together. They should market the RSX as more upscale, to be consistent with the car label being an Acura. Get rid of the low-end 160 hp RSX so it doesn't compete against the Si, have the type S be the lowest trim and then release the type R for the RSX. The way Honda has it now, all the models are competing against each other, and not enough differentiation exists with respect to performance. A bad move by Honda.[hr]
lol good one
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Rep Power: 0 I think that was the longest post by a newbie ever! 
How can you compare a 5.0 L American muscle car giving 300 HP to a 1.7 Litre Giving 127HP?
I can't imagine what a Civic could do with a 5.0.. that's 5 / 1.7 x 127HP = 373 HP.. wow! But no, honda doesn't care about 5.0 litre rustank muscle cars. Chevys and many of the above said "muscle" cars or "overly displaced" cars are always in the shop. That's why they NEED the marketing. Honda doesn't need any marketing. They've proven themselves over and over and over again that they can produce fast cars, econo boxes with potential and great mileage cars - with 99.99999% reliability that you can drive to the grocery store and know it'll start every time.
How can you compare a 5.0 L American muscle car giving 300 HP to a 1.7 Litre Giving 127HP?
I can't imagine what a Civic could do with a 5.0.. that's 5 / 1.7 x 127HP = 373 HP.. wow! But no, honda doesn't care about 5.0 litre rustank muscle cars. Chevys and many of the above said "muscle" cars or "overly displaced" cars are always in the shop. That's why they NEED the marketing. Honda doesn't need any marketing. They've proven themselves over and over and over again that they can produce fast cars, econo boxes with potential and great mileage cars - with 99.99999% reliability that you can drive to the grocery store and know it'll start every time.
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Rep Power: 0 Well, most cars here in America are considerably slower than those overseas, that's just the way it goes...
As for the Si, why does everyone complain so much? The older Si's had just the same amount of HP as this generation: 160. I bet people in the late 90's were complaining just as much as everyone today about the new Si - the big difference being that companies now make turbos for the B16A, and not for the newer engine. Give it time!
Besides, if you want something to complain about, complain at the fact that the new Si is heavier than the older ones. After all, it's power to weight that counts...but I suppose it's a small sacrifice to maintain emissions and keep our air much cleaner as a country compared with Japan or other places...
You want a fast car? This aint the one. At least not right now. A few years down the road, now we're talking. But don't expect the technology gap to be any faster catching up to the Civic...it probably wasn't like that then, so don't think it'll be different now....
At least that's how I look at it...You don't have to share my opinion, just posting mine, of course
As for the Si, why does everyone complain so much? The older Si's had just the same amount of HP as this generation: 160. I bet people in the late 90's were complaining just as much as everyone today about the new Si - the big difference being that companies now make turbos for the B16A, and not for the newer engine. Give it time!
Besides, if you want something to complain about, complain at the fact that the new Si is heavier than the older ones. After all, it's power to weight that counts...but I suppose it's a small sacrifice to maintain emissions and keep our air much cleaner as a country compared with Japan or other places...
You want a fast car? This aint the one. At least not right now. A few years down the road, now we're talking. But don't expect the technology gap to be any faster catching up to the Civic...it probably wasn't like that then, so don't think it'll be different now....
At least that's how I look at it...You don't have to share my opinion, just posting mine, of course
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[hr]Originally posted by: bhaz413
why dont you go work for honda, shut up and maybe fix somthing.....oh wait that wont happen.[hr]
[hr]Originally posted by: bhaz413
why dont you go work for honda, shut up and maybe fix somthing.....oh wait that wont happen.[hr]
. There's no need to flame him for his opinion. Go pick on your little sister 
.As for aki's opinion, I think he made some good observations. He was dead-on with the Coupe. Unfortunatly, I was one of the ones who dove into the coupe market assuming that the car would be a easy to modify as the B16. Whoops is all I can say now, as I save up for a VW GTI 1.8T
. 
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Rep Power: 0 I agree, however, by being able to cross market there vehicles they are assentially creating there own market. They are spreading the spectrum of what they have to 'offer'. I think the marketing is lame from are point of view but from there corporate eyes I think its brilliant. Besides the fact that honda probably has millions of dollars for its marketing, I dont think they could possibly market there vehicles incorectly.
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Rep Power: 0 Honda has very sound marketing. it's just that their design team really messed up on the new Si. the only reason people aren't buying it is because it's:
1. UGLY
2. kinda expensive.
however, if they didn't make it so goofy looking, i bet a lot more people would want to buy it. oh yeah, and the Si commercials are really gay.
1. UGLY
2. kinda expensive.
however, if they didn't make it so goofy looking, i bet a lot more people would want to buy it. oh yeah, and the Si commercials are really gay.
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[hr]Originally posted by: bhaz413
why dont you go work for honda, shut up and maybe fix somthing.....oh wait that wont happen.[hr]
[hr]Originally posted by: bhaz413
Quote
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
[hr]
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[hr]Originally posted by: aki
Well, there you go, looks like they hit their target audience right on [hr]
[hr]Originally posted by: aki
Quote
[hr]Originally posted by: bhaz413
why dont you go work for honda, shut up and maybe fix somthing.....oh wait that wont happen.[hr]
[hr]Originally posted by: bhaz413
Quote
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.
[hr]
[hr]
[IMG]i/expressions/laugh2.gif[/IMG][IMG]i/expressions/laugh2.gif[/IMG]
We got a smart N()()bie here
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Rep Power: 0 [IMG]i/expressions/laugh2.gif[/IMG][IMG]i/expressions/laugh2.gif[/IMG] Im sorry but he copied his whole arguement off the internet...im gonna look for it and then link you guys...I seriously doubt he figured this all out on his own and came and posted it here.....
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[hr]From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. [hr]
[hr]From a marketing standpoint, a Camaro that does 300+ HP is more enticing than an econo-rocket at 160-200 HP. [hr]
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[hr]Originally posted by: Jotosuds Honda has very sound marketing. it's just that their design team really messed up on the new Si. the only reason people aren't buying it is because it's:
1. UGLY
2. kinda expensive.
however, if they didn't make it so goofy looking, i bet a lot more people would want to buy it. oh yeah, and the Si commercials are really gay.[hr]
[hr]Originally posted by: Jotosuds Honda has very sound marketing. it's just that their design team really messed up on the new Si. the only reason people aren't buying it is because it's:
1. UGLY
2. kinda expensive.
however, if they didn't make it so goofy looking, i bet a lot more people would want to buy it. oh yeah, and the Si commercials are really gay.
[hr]
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Rep Power: 0 while the new si might not win a beauty contest. The svt focus is only faster by a half a car length at best. Stock for stock crap tires for crap tires the new si and the old si are neck to neck on the race. The new si takes the old si until the old si gets into 3rd gear then it pulls a half a car on the new si. Remember the new si is more efficient, has electric steering to help keep net power to the wheels to a maximum so even if its heavier, honda makes up for it in other ways. [IMG]i/expressions/face-icon-small-tongue.gif[/IMG][IMG]i/expressions/face-icon-small-tongue.gif[/IMG]
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but after reading the first paragraph...
hum...the difference is..Honda is better built...and there are plenty of good things about honda's..and "fast" is not always the thing about sport cars
Honda Cars would last more than 10 years without any maintenance.
Ford, ....well...three years it would start to have all kinds of problems, some even break down. (literally)
Yes American cars have higher housepower, but they are poor quality cars....there is da reason why honda is more popular than american car companies....
And not only teenagers like civic...
but after reading the first paragraph...
hum...the difference is..Honda is better built...and there are plenty of good things about honda's..and "fast" is not always the thing about sport cars
Honda Cars would last more than 10 years without any maintenance.
Ford, ....well...three years it would start to have all kinds of problems, some even break down. (literally)
Yes American cars have higher housepower, but they are poor quality cars....there is da reason why honda is more popular than american car companies....
And not only teenagers like civic...
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[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.[hr]
When I signed the purchase agreement with the Honda dealer, I knew I wasn't walking away with a race car. I have done 0 modifications to my car (yet). And planed modifications by myself include as of now, my wheels alone. Perhaps an engine modification once my waranty ends.
And who makes and markets all of these after-market products for Civics/Accords/Preludes? Not Honda. As far as I know, the OEM rear spoiler is the only product made by Honda wich causes the Honda to 'look fast but go slow."
Personally, their are only 2 cars I would rather have than my '02 Civic Coupe: 2003 Honda Accord EX V6 coupe or a S2000.
I don't know too many teenagers, but I don't see American teenagers running out to buy the S2000, Pilots, CRV's, or Accords. Heck, when I was a teenager I didn't have a car. Technically, my Civic is my first car. If Honda is marketing towards teenagers, then they need to change their focus towards people with money. Honda can not survive on Civic's alone. Sure, the Civic has proven to be a great Cash Cow for their company (as has the Accord) which allows them to take risks, such as with the Insight, Civic Hybrid, Civic SI, and S2000. If Honda marketing was flawed, we would not see any of these vehicles. Heck, the Civic and Accord would not be on the top 10 selling list.
Show me a Honda televesion commercial or print ad the screams "rice" at the viewing audiance. You probabbly could find many aftermarket print ads, all of which none of which were paid for by Honda. I doubt Honda cares so much if consumer demand for aftermarket products causes the aftermarket companies to market their products. If sales continue to increase, does it matter that SOME people think Honda's are rice. No. I doubt any Honda Exec thinks when he sees rising sales figures 'Hmmm, its a shame people think are cars are all riced up. We need to put a stop to that." And if sales drop, that same exec doesn't blame the aftermarket. Instead, a more agressive advertising campaign or promotion will be used. Even if the Exec wanted to blame the aftermarket 'rice' advertisments, what could she do? Nothing.
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[hr]Originally posted by: n00dleboy
I think that was the longest post by a newbie ever!
How can you compare a 5.0 L American muscle car giving 300 HP to a 1.7 Litre Giving 127HP?
[hr]
[hr]Originally posted by: n00dleboy
I think that was the longest post by a newbie ever!
How can you compare a 5.0 L American muscle car giving 300 HP to a 1.7 Litre Giving 127HP?
[hr]
Don't get me wrong, I love my LX coupe, and I wouldn't want anything else. I really talkin about the Si. Its such a haphazard effort compared to the Civic Type R in Japan. 5 speed instead of 6, 160 hp instead of 200+ 15 inch wheels to 17 inch, etc. etc.
I think its a bit different from 1999-2000 Si cus' that was based on the coupe, which is an econobox. But the 2002 Si is a stand alone model. If they're gonna take the trouble of bringing a stand alone model like that, at least make it stand out with some good performance.
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[hr]Originally posted by: Emprags
I guess my 50 year old dad is outside of the marketing range. Why oh why did he buy that 2001 Accord V6? Why is my mom looking at the Pilot? Come on Honda, get your act together, and market towards a larger market.
When I signed the purchase agreement with the Honda dealer, I knew I wasn't walking away with a race car. I have done 0 modifications to my car (yet). And planed modifications by myself include as of now, my wheels alone. Perhaps an engine modification once my waranty ends.
And who makes and markets all of these after-market products for Civics/Accords/Preludes? Not Honda. As far as I know, the OEM rear spoiler is the only product made by Honda wich causes the Honda to 'look fast but go slow."
Personally, their are only 2 cars I would rather have than my '02 Civic Coupe: 2003 Honda Accord EX V6 coupe or a S2000.
I don't know too many teenagers, but I don't see American teenagers running out to buy the S2000, Pilots, CRV's, or Accords. Heck, when I was a teenager I didn't have a car. Technically, my Civic is my first car. If Honda is marketing towards teenagers, then they need to change their focus towards people with money. Honda can not survive on Civic's alone. Sure, the Civic has proven to be a great Cash Cow for their company (as has the Accord) which allows them to take risks, such as with the Insight, Civic Hybrid, Civic SI, and S2000. If Honda marketing was flawed, we would not see any of these vehicles. Heck, the Civic and Accord would not be on the top 10 selling list.
Show me a Honda televesion commercial or print ad the screams "rice" at the viewing audiance. You probabbly could find many aftermarket print ads, all of which none of which were paid for by Honda. I doubt Honda cares so much if consumer demand for aftermarket products causes the aftermarket companies to market their products. If sales continue to increase, does it matter that SOME people think Honda's are rice. No. I doubt any Honda Exec thinks when he sees rising sales figures 'Hmmm, its a shame people think are cars are all riced up. We need to put a stop to that." And if sales drop, that same exec doesn't blame the aftermarket. Instead, a more agressive advertising campaign or promotion will be used. Even if the Exec wanted to blame the aftermarket 'rice' advertisments, what could she do? Nothing.[hr]
[hr]Originally posted by: Emprags
Quote
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.[hr]
When I signed the purchase agreement with the Honda dealer, I knew I wasn't walking away with a race car. I have done 0 modifications to my car (yet). And planed modifications by myself include as of now, my wheels alone. Perhaps an engine modification once my waranty ends.
And who makes and markets all of these after-market products for Civics/Accords/Preludes? Not Honda. As far as I know, the OEM rear spoiler is the only product made by Honda wich causes the Honda to 'look fast but go slow."
Personally, their are only 2 cars I would rather have than my '02 Civic Coupe: 2003 Honda Accord EX V6 coupe or a S2000.
I don't know too many teenagers, but I don't see American teenagers running out to buy the S2000, Pilots, CRV's, or Accords. Heck, when I was a teenager I didn't have a car. Technically, my Civic is my first car. If Honda is marketing towards teenagers, then they need to change their focus towards people with money. Honda can not survive on Civic's alone. Sure, the Civic has proven to be a great Cash Cow for their company (as has the Accord) which allows them to take risks, such as with the Insight, Civic Hybrid, Civic SI, and S2000. If Honda marketing was flawed, we would not see any of these vehicles. Heck, the Civic and Accord would not be on the top 10 selling list.
Show me a Honda televesion commercial or print ad the screams "rice" at the viewing audiance. You probabbly could find many aftermarket print ads, all of which none of which were paid for by Honda. I doubt Honda cares so much if consumer demand for aftermarket products causes the aftermarket companies to market their products. If sales continue to increase, does it matter that SOME people think Honda's are rice. No. I doubt any Honda Exec thinks when he sees rising sales figures 'Hmmm, its a shame people think are cars are all riced up. We need to put a stop to that." And if sales drop, that same exec doesn't blame the aftermarket. Instead, a more agressive advertising campaign or promotion will be used. Even if the Exec wanted to blame the aftermarket 'rice' advertisments, what could she do? Nothing.[hr]
All I can say is thank you for this post.............
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[hr]Originally posted by: Ducatti
[IMG]i/expressions/laugh2.gif[/IMG][IMG]i/expressions/laugh2.gif[/IMG] Im sorry but he copied his whole arguement off the internet...im gonna look for it and then link you guys...I seriously doubt he figured this all out on his own and came and posted it here.....[hr]
[hr]Originally posted by: Ducatti
[IMG]i/expressions/laugh2.gif[/IMG][IMG]i/expressions/laugh2.gif[/IMG] Im sorry but he copied his whole arguement off the internet...im gonna look for it and then link you guys...I seriously doubt he figured this all out on his own and came and posted it here.....[hr]
-Aki
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Rep Power: 0 But the SVT Focus is faster than the Si.
I don't think Honda markets towards the youth with their Accord. For the Civic... sometimes. My judgement comes from their commercials. I don't think they know how to market the Si. Instead of just commercializing the car, I think they should offer more to it.
Acura focuses on looking like the luxory car line they are, even with the RSX Type S. Between the base RSX and Si, I can agree. Same car, different look. But without a base RSX, the RSX wouldn't sell to such a wide range of people... it comes in automatic you know. Some people might not care but that's how the Integra sold just like the Civic did. If it was only a Type S as a base model, then it would sell less. If the Type R was a part of their line and not some limited edition model, don't you think that would put influence on Honda's so-called image on looking "rice?" Acura does not want to release another Type R soon because they're trying to market everything that's "Type S" where it's CL, TL, etc. So you have to get on Honda's behind for that unfortunately. It's all about the might dollar because those Type S' are selling nicely. Oh, and Honda of Japan's lowest RSX trim is the base... there is no Type S. I'd rather have them axe the Type S here but that's impossible.
Japan even got limited edition Integra Type Rs, the Integra Type Rx. Are you gonna whine if we don't get a Type Rx? I hope not. It took the same petitioning we have now for the new RSX Type R as there was for the older Integra Type R.
We only have one Type R here... the JDM DC2R (ITR) was just 200HP at the crank. We get 195. That's not a big difference as both cars ran virtually the same times. Our GS-R was 170, theirs is 180. (I assume the old JDM Si was 170.) I don't see how you can complain about that. Years later and today, a well tuned GS-R could smoke a Vette. But if you're looking for factory performance in comparison to a Camero, maybe Honda isn't the company you should have your expectations attached to? However, in another way when it comes to imports, America has not always get what Japan gets in terms of sporty cars. We can only hope for a WRX STi, Lancer EVO 7, and even a RSX Spec R in the sport compact area. Otherwise a 350Z and RX-8 have yet to be released. A couple of years from now, we'll have an entire new NSX hopefully worth the money.
Cars in Japan are given more HP but on the street, they cannot travel over 50MPH. (Well, obviously that lil' hinderance can be outwitted.)
I don't think the Civic looks sporty coming out of the dealer. It can be made to look sporty in my opinion. That's not Honda's fault though. The coupe is attractive, and not too sporty/futuristic looking as say the Celica. Give it time though... you'll find faster 7th Gen Civics once more people wreck their RSX or when you can import the engine/transmission for a decent price. It's still too new to be anything special. Think about it... the 99-00 Civic Si is selling more now as a used car than it did when it was new simply because you can make it faster than it is now.
[B]Hey, Aki. I live in Oakland, Cali too!!!!!! What part do you live in? I'm in the north.[B]
I don't think Honda markets towards the youth with their Accord. For the Civic... sometimes. My judgement comes from their commercials. I don't think they know how to market the Si. Instead of just commercializing the car, I think they should offer more to it.
Acura focuses on looking like the luxory car line they are, even with the RSX Type S. Between the base RSX and Si, I can agree. Same car, different look. But without a base RSX, the RSX wouldn't sell to such a wide range of people... it comes in automatic you know. Some people might not care but that's how the Integra sold just like the Civic did. If it was only a Type S as a base model, then it would sell less. If the Type R was a part of their line and not some limited edition model, don't you think that would put influence on Honda's so-called image on looking "rice?" Acura does not want to release another Type R soon because they're trying to market everything that's "Type S" where it's CL, TL, etc. So you have to get on Honda's behind for that unfortunately. It's all about the might dollar because those Type S' are selling nicely. Oh, and Honda of Japan's lowest RSX trim is the base... there is no Type S. I'd rather have them axe the Type S here but that's impossible.
Japan even got limited edition Integra Type Rs, the Integra Type Rx. Are you gonna whine if we don't get a Type Rx? I hope not. It took the same petitioning we have now for the new RSX Type R as there was for the older Integra Type R.
We only have one Type R here... the JDM DC2R (ITR) was just 200HP at the crank. We get 195. That's not a big difference as both cars ran virtually the same times. Our GS-R was 170, theirs is 180. (I assume the old JDM Si was 170.) I don't see how you can complain about that. Years later and today, a well tuned GS-R could smoke a Vette. But if you're looking for factory performance in comparison to a Camero, maybe Honda isn't the company you should have your expectations attached to? However, in another way when it comes to imports, America has not always get what Japan gets in terms of sporty cars. We can only hope for a WRX STi, Lancer EVO 7, and even a RSX Spec R in the sport compact area. Otherwise a 350Z and RX-8 have yet to be released. A couple of years from now, we'll have an entire new NSX hopefully worth the money.
Cars in Japan are given more HP but on the street, they cannot travel over 50MPH. (Well, obviously that lil' hinderance can be outwitted.)
I don't think the Civic looks sporty coming out of the dealer. It can be made to look sporty in my opinion. That's not Honda's fault though. The coupe is attractive, and not too sporty/futuristic looking as say the Celica. Give it time though... you'll find faster 7th Gen Civics once more people wreck their RSX or when you can import the engine/transmission for a decent price. It's still too new to be anything special. Think about it... the 99-00 Civic Si is selling more now as a used car than it did when it was new simply because you can make it faster than it is now.
[B]Hey, Aki. I live in Oakland, Cali too!!!!!! What part do you live in? I'm in the north.[B]
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[hr]Originally posted by: Emprags
I guess my 50 year old dad is outside of the marketing range. Why oh why did he buy that 2001 Accord V6? Why is my mom looking at the Pilot? Come on Honda, get your act together, and market towards a larger market.
I don't know too many teenagers, but I don't see American teenagers running out to buy the S2000, Pilots, CRV's, or Accords. <snip>
Show me a Honda televesion commercial or print ad the screams "rice" at the viewing audiance. You probabbly could find many aftermarket print ads, all of which none of which were paid for by Honda. I doubt Honda cares so much if consumer demand for aftermarket products causes the aftermarket companies to market their products. If sales continue to increase, does it matter that SOME people think Honda's are rice. <snip>[hr]
[hr]Originally posted by: Emprags
Quote
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.[hr]
[hr]Originally posted by: aki
I'm sorry but how Honda markets their cars in the US is pathetic. [IMG]i/expressions/face-icon-small-sad.gif[/IMG] Part of the reason why Honda has this pervasive image of being "rice" is their bad marketing, and their narrow target audience range: infantile teenagers who don't care/realize that their car looks fast but goes slow.[hr]
I don't know too many teenagers, but I don't see American teenagers running out to buy the S2000, Pilots, CRV's, or Accords. <snip>
Show me a Honda televesion commercial or print ad the screams "rice" at the viewing audiance. You probabbly could find many aftermarket print ads, all of which none of which were paid for by Honda. I doubt Honda cares so much if consumer demand for aftermarket products causes the aftermarket companies to market their products. If sales continue to increase, does it matter that SOME people think Honda's are rice. <snip>[hr]
If marketing "rice" sells a lot of cars, more power to Honda. You are right: It doesn't matter if some people feel Honda's are rice if they sell like hotcakes. The 99-00 Si sold good.
But that's not the case with the 2k2 Si. And yes, to me it screams rice when it tries showing a 160 HP car as being an able performance car. The car doesn't have sales to back it up, is abyssmal in performance compared to the Civic Type R, and probably is a factor in why Honda is hesitating to release the RSX type R in the States. Living in Japan and seeing the coolness of the Type R, its saddening to know that we only get the Si.
-Aki
ps- To SonicCivic: Er, actually I live in Berkeley, southside ...but I figured people would know where Oakland was easier.
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anyways.. you guys need to stop wasting your time in those stupid comparisons. Just live your lives, fu** those CEO's. They aint gonna help ya'll out in ANY way.
anyways.. you guys need to stop wasting your time in those stupid comparisons. Just live your lives, fu** those CEO's. They aint gonna help ya'll out in ANY way.
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Rep Power: 0 I'm sorry, but you said Honda marketing. You didn't start out talking about Honda marketing for the Civic Si or any model, but just Honda marketing. So I talked about Honda Marketing. You never said 'Honda markets its Civic SI to Teenagers" but HONDA (the entire company, from the Civic to the NSX) markets to teenagers. If you wanted to talk about the SI marketing, then please say Marketing of the SI instead of Honda Marketing. Honda Marketing isn't just the SI.
Yes, the marketing of the SI is horrible, I agree. But overall, Honda is doing something right. Hopefully the SI will be a leason to Honda. Its one of the few blunders the company has done in the US (aside from not releasing the Type R in the states and taking away the Prelude).
Yes, the marketing of the SI is horrible, I agree. But overall, Honda is doing something right. Hopefully the SI will be a leason to Honda. Its one of the few blunders the company has done in the US (aside from not releasing the Type R in the states and taking away the Prelude).
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[hr]Originally posted by: aki
How can I compare? I wasn't, I was comparing the Si to the American muscle cars. They're not that far off in price range, and they're both marketed as performance cars. I'd never compare the EX to a muscle car, cus' civic coupes are econoboxes.
.[hr]
[hr]Originally posted by: aki
Quote
[hr]Originally posted by: n00dleboy
I think that was the longest post by a newbie ever!
How can you compare a 5.0 L American muscle car giving 300 HP to a 1.7 Litre Giving 127HP?
[hr]
[hr]Originally posted by: n00dleboy
I think that was the longest post by a newbie ever!
How can you compare a 5.0 L American muscle car giving 300 HP to a 1.7 Litre Giving 127HP?
[hr]
.[hr]
The civic is marketed as an ECONOMY CAR!
yes i am yelling cuz obviously you have no idea what crawled up your @$$ and died.
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Rep Power: 0 Newbies, i dont think honda really cares about the small segment that actually modifies there engines like ourselves when they sell millions of cars to normal people and families who could care less how they market our cars to street racers. You have to understand corporate philosophy and macroeconomics, things on a big scale not just for you in particular. If Honda didn't know what they were doing they wouldn't be in business and wouldn't have the number one and three selling cars in america. They sell economical cars not race cars.
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Rep Power: 0 I think the real issue here was not Honda's marketing but your expectations about how modable your car would be when you bought it. Like quite a few of us there were expectations of good hp gains with the i/h/e, chip and such. Maybe even a turbo released quickly. Wrong!
This version of the civic is slow and right now has very little potential. I have been disappointed.
I disagree that Honda does not focus on young people or rice, HONDA TUNING is still a popular mag and the hype behind the industry is definitely milked by Honda.
No civics are not race cars, they can't compete (IMO) with a V8 and I think it is a myth to think they can, even with a tuned Integra vs a Vette.
2p.
R/T
Wrong!This version of the civic is slow and right now has very little potential. I have been disappointed.
I disagree that Honda does not focus on young people or rice, HONDA TUNING is still a popular mag and the hype behind the industry is definitely milked by Honda.
No civics are not race cars, they can't compete (IMO) with a V8 and I think it is a myth to think they can, even with a tuned Integra vs a Vette.
2p.
R/T
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Rep Power: 0 I only read the first post b/c it always has what the thread is about and everything else is their opinion. Personally I am pissed b/c I cannot log off my girlfriend's screenname. I told her not click on remember log in...
As for the marketing. This is what the US marketing is all about. Market to the masses. The only reason why there is a Lexus, Infinity, Acura and remember Eagle(Mits try at the market)? It is b/c Americans want to separate Luxury from economy, middleclass from poor, rich from middleclass and so forth. This is what America is about. Why do you think I bought an Import? People are pissed at this country for countless reasons and that is a major one. Sure it is a lot better than their home country but they do not have the chances that they can have here. Why do you think the World Trade Center Towers are no longer here? Why do you think the Middle eastern countries are in such a mess? What about all the third world and second world countries that we knocked on their doors? The United States is like that bully in school that picks on everyone and no one does anything to him b/c they are afraid(probably does not happen anymore, but who knows) to. Well, the Osama was pissed and he did something. China is our biggest threat today. For all you people who do not believe in the Mafia or the Triad....
I think I was talking about how our marketing appeals to our tastes and I did. That is what this country is all about. In Japan, they have to go as fast as they can by keeping the horsepower down below 280. We have not limit, but our enviromental laws keep it in tact. Companies in the US market how they people are. So if you think it is pathetic, then you indirectly call every citizen pathetic. We all know that is not true, but for people who can see that and know better... too bad everyone else does not think that way. You know there is no base RSX in Japan. The Integra comes in our(soon to be)Type S & R flavors. There is no Acura or Lexus or Infinity in Japan. Just Honda, Toyota, and Nissian. Amercians get screwed, screwed hard. Still no turbo skyline in america, no STi or no Evo II(dealer bought of course).
As for the marketing. This is what the US marketing is all about. Market to the masses. The only reason why there is a Lexus, Infinity, Acura and remember Eagle(Mits try at the market)? It is b/c Americans want to separate Luxury from economy, middleclass from poor, rich from middleclass and so forth. This is what America is about. Why do you think I bought an Import? People are pissed at this country for countless reasons and that is a major one. Sure it is a lot better than their home country but they do not have the chances that they can have here. Why do you think the World Trade Center Towers are no longer here? Why do you think the Middle eastern countries are in such a mess? What about all the third world and second world countries that we knocked on their doors? The United States is like that bully in school that picks on everyone and no one does anything to him b/c they are afraid(probably does not happen anymore, but who knows) to. Well, the Osama was pissed and he did something. China is our biggest threat today. For all you people who do not believe in the Mafia or the Triad....
I think I was talking about how our marketing appeals to our tastes and I did. That is what this country is all about. In Japan, they have to go as fast as they can by keeping the horsepower down below 280. We have not limit, but our enviromental laws keep it in tact. Companies in the US market how they people are. So if you think it is pathetic, then you indirectly call every citizen pathetic. We all know that is not true, but for people who can see that and know better... too bad everyone else does not think that way. You know there is no base RSX in Japan. The Integra comes in our(soon to be)Type S & R flavors. There is no Acura or Lexus or Infinity in Japan. Just Honda, Toyota, and Nissian. Amercians get screwed, screwed hard. Still no turbo skyline in america, no STi or no Evo II(dealer bought of course).
