Is Honda in Trouble?
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Is Honda in Trouble?
I was looking at some May sales statistics. It seems like Toyota is starting to blow Honda away. I thought that the Civic always outsold the Corolla, but Corolla is way over the Civic. I think that part of this is because Corolla sales combine Corolla and Matrix which draws in a whole additional group but I thought that the fact that the Civic has a two door plus a four was supposed to guaranted the lead to Civic, in the US. Likewise with Accord vs. Camry. Camry is starting to win this race. All hopes with the Civic seem to lie with the 8th gen but so far from what we've been hearing there aren't too many big upgrades expected with the 8th gen. Does all this mean big trouble for Honda?
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No. It just shows that Honda's cycle is almost at its end. Also, in general, the car market is down, so that amplifies those numbers. However, for the first time in a long time, the sales of cars out-paced the sales of SUV's (I'm pretty sure I read that somewhere).
Not too many upgrades? A larger engine is all they need to stay competitive because they already offer a lot of features, yet, knowing Honda they'll add a lot more stuff and price it well below similarly equipped vehicles. Plus, unlike the Jetta, the Civic is moving upmarket, but just a tad bit, so more features will be expected w/ that price.
Not too many upgrades? A larger engine is all they need to stay competitive because they already offer a lot of features, yet, knowing Honda they'll add a lot more stuff and price it well below similarly equipped vehicles. Plus, unlike the Jetta, the Civic is moving upmarket, but just a tad bit, so more features will be expected w/ that price.
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Originally Posted by Silver02EX5Spd
no big upgrades? so like an extra 40hp and a sleek new style not a big upgrade? and arent they bringing back the hatch?
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Rep Power: 400 no big upgrades? lol are you kidding me? it's a completely new generation civic. the concept (90% production) was WAY different than the 7th gen civic. and honda has already said it would have more power too. the 8th gen civic has some pretty big upgrades if you ask me.
as for honda, they aren't going anywhere. remember they are an engine company who happens to sell cars. they do engines for just about everything including racing. honda makes and sells more engines per year than any other company in the world, and also have ventures in other technologies such as ASIMO.
honda ain't goin anywhere.
as for honda, they aren't going anywhere. remember they are an engine company who happens to sell cars. they do engines for just about everything including racing. honda makes and sells more engines per year than any other company in the world, and also have ventures in other technologies such as ASIMO.
honda ain't goin anywhere.
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Originally Posted by S2000man01
no big upgrades? lol are you kidding me? it's a completely new generation civic. the concept (90% production) was WAY different than the 7th gen civic. and honda has already said it would have more power too. the 8th gen civic has some pretty big upgrades if you ask me.
as for honda, they aren't going anywhere. remember they are an engine company who happens to sell cars. they do engines for just about everything including racing. honda makes and sells more engines per year than any other company in the world, and also have ventures in other technologies such as ASIMO.
honda ain't goin anywhere.
as for honda, they aren't going anywhere. remember they are an engine company who happens to sell cars. they do engines for just about everything including racing. honda makes and sells more engines per year than any other company in the world, and also have ventures in other technologies such as ASIMO.
honda ain't goin anywhere.
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Rep Power: 347 They're also going to bring in a lighter car though, it will slot underneath the fairly heavy Civic. Don't worry about it. They'll come in with a new Civic and a car that will be where the Civic was 10 years ago.
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Rep Power: 347 Knowing Honda, it will be well above the Mazda 3 in terms of features.
I remember reading an article about how Mazda plans on Mazda 3's future about incentives.
So even Mazda knows that a redesigned Civic will pose some serious competition.
I remember reading an article about how Mazda plans on Mazda 3's future about incentives.
The Mazda3 is great success. You sold 76,080 Mazda3s in the U.S. in 2004 with a tight supply. How many could you sell here if you were not constrained by capacity?
It's hard to say, because we haven't tested the upper limits. Look at the Toyota, Nissan and Honda brands year-over-year, and their variable marketing spending (incentives) is up. We want to improve residuals by pricing cars with value at entry, rather than jacking up the price and chasing volume with rebates. Residual values are still holding at 58 percent at 36 months. In the U.S., we had 30-some days of supply of the Mazda3 in June, July and August. We also hardly have any fleet on the Mazda3 other than Enterprise service loaners. We have a lease program on it, and we're spending a little on variable marketing support, but, otherwise, we've gone 18 months with no incentives in a very competitive segment. We could certainly get to 100,000 units if we had enough money to spend on variable marketing and not be stupid about it. We don't want any 30-day miracles. We also have to be careful. There's a new Civic coming.
It's hard to say, because we haven't tested the upper limits. Look at the Toyota, Nissan and Honda brands year-over-year, and their variable marketing spending (incentives) is up. We want to improve residuals by pricing cars with value at entry, rather than jacking up the price and chasing volume with rebates. Residual values are still holding at 58 percent at 36 months. In the U.S., we had 30-some days of supply of the Mazda3 in June, July and August. We also hardly have any fleet on the Mazda3 other than Enterprise service loaners. We have a lease program on it, and we're spending a little on variable marketing support, but, otherwise, we've gone 18 months with no incentives in a very competitive segment. We could certainly get to 100,000 units if we had enough money to spend on variable marketing and not be stupid about it. We don't want any 30-day miracles. We also have to be careful. There's a new Civic coming.
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