You'd think that it would work like this:

Companies all make a product, say an intake, for a certain application. Initially, each company's product sells pretty much the same. Then after a while, you'd think that people would test each company's product individually. One would most likely out perform the rest, and then I'd think that from the moment those results are published that people would only buy that company's intake. I mean, if you knew that the possible intakes for your cars increased hp by 3, 4, 2, 1, -2, -2, 4, and 5, why would you buy anything other than the one that will give you 5 hp?

Then again, I guess there's not really that much testing that goes on out there, and when they do test they do stupid things like leave the hood off, or put the intake on upside down so that it comes up out of the engine bay like an antenna instead of going down by the bumper like it's supposed to. Then you get inaccurate results.

And apply that to every product.

Of course, if one was obviously the best then prices would go way up for that product.

what?!

It didn't make sense?

he's just Ranting it out!!!

good point, but i have to ask you...

did you just get bored and decide to post that..?

I agree IronFist. Almost any marketing technique is used to mislead people. Marketing often exadurates the real results...... they try to keep the exaduration to a point where they max it out but not far out enough for it to be claimed false advertising.

If a person wants a certain product he will often lie to himself about this product well knowing that he is lieing to himself..... he is just trying to make himself feel better about buying it.

Example:
Say you want to buy an intake really really bad. Company X claims to make an intake that gets you 5 hp to the wheels and company Y claims they makes an intake that gets you 7 hp to the wheels. Company Y's intake is 75$ more then company's X. You really want an intake.... really bad.... and you will most likely get that 7hp go to your head. You will start to use false logic like "hmm, because intake Y is more expensive it must yield more power" and so on. Things that you want to buy will often lead you to talking yourself into them no matter what...

I hope you guys know what I mean cuz I'm not exactly sure WTF I mean myself.

Many of these things have been tested independently by members or other individuals. It's like me actually looking at the cylinder head and saying chevron techron doesn't help at all. Companies are hoping nobody will challenge their mighty advertising. Someone did a filtration test on air filters...K&N also did one, but they kept the fine particle test a secret because it would make their filters look like a joke.

http://mkiv.com/techarticles/filters_test/2/

http://motorcycleinfo.calsci.com/Filters.html

http://www.bobistheoilguy.com/airfilter/airtest3.htm

Here are some opinions:

http://www.dsmreviews.com/dsmreviews.php3?category=2000

bump